Many designers and brands must embrace the latest technologies to push the limits of manufacturing, production, marketing, and wearability as customers' real lives become increasingly intertwined with the digital world. In this fast-changing modern environment, those brands that pick up the pace and become more responsive to market needs will be the likely winners. Furthermore,'mass-produced' or 'fast-fashion' clothing appears to be losing favor.Īs this trend continues, it becomes increasingly difficult for companies and brands to continue producing large quantities of apparel months in advance, with no guarantee of how well it will sell. Simultaneously, younger generations seeking to stand out from the crowd seek products that can be tailored to their specific needs and preferences. Customers have been trained to expect instant access to the latest trends as soon as they hit the catwalks, thanks to social media. We do, indeed, live in the "insta-age" of technology. However, the rising concerns about fair wages, pollution, as well as the need to satisfy the hyper-connected consumers of today, have given way to new exciting technologies. This is, in part, because it's still easy to source low-cost manual labor in many countries and to outsource any pricey production costs.
Your browser does not support the audio element.Īs one of the biggest industries in the world, projected to rack up to $3.3 trillion by 2030, it’s surprising to learn that the way fashion operates today hasn't changed that much in the past twenty years.
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